POSTED BY JAMES MELCER
Harlem is one of New York’s most popular neighborhoods for worldwide accommodations leader Airbnb, and one creative local tour operator has found a way to turn this into a major marketing opportunity for her business.
I Bike Harlem founder, Maxine Daniels, describes exactly how she is marketing her business through Airbnb below...
"Airbnb sends out a monthly newsletter to their network of hosts in the neighborhood and they always include I Bike Harlem in their newsletter, asking hosts to make sure they invite their guests to take tours with us and they also do social media posts promoting us."
Talk about smart marketing! Way to go Maxine! As the tour and activity industry continues to evolve smart and creative online marketing, like what Maxine has done, is helping companies get an edge over their competition.
GISO Take: How are YOU branching out from the traditional online marketing channels to drive more bookings at your tour or activity business? Tell us in the comments below.